I thought it only fitting to begin with the shot that made it on the television spot, the main source of controversy. This first shot also gives some good perspective on where these adverts are: right on the city square, on one of the most busy streets in town. The name of the bridge? The "Golden Throat Lozenge Bridge" of course!

This one is from a sidewalk, passer-by viewpoint. Almost all the signs say the same thing: "To protect my throat, I use Golden Throat". Sure you do! And you speak excellent Chinese, by the way.

And here are a few of the signs posted at an angle (not shown here, I have made these horizontal for your viewing pleasure) on the stairs to the pedestrian overpass.

     

     

And of course, they all have the obligatory schpeal on the bottom: "The Guangxi Golden Throat Lozenge Spokesperson: Three-Time [FIFA] World Player of the Year Ronaldo Da Lima" along with a very scribbly signature, which I have no doubt is his...but not for them!

I just have one major comment for Golden Throat Lozenge Company. If you really want to bump up advertising and make people want to buy your product, how about redesigning that box! The neon-light-styled color scheme is probably not the best choice. I sure do not think "throat lozenge" when I see that.