In our research of different materials and products that could be sourced from China, many are ready to export immediately. Some need only a little adjustment and could be ready, but we have found one company that just is not in a good position to export their product right now.
Many businesses are excited about the possibility of cutting out the middle man and increasing their profits by selling direct to the buyers, but some are just not ready for that yet. The desire was there on the part of this company, but the quality of the product was not.
Marketing their product internationally would have compounded the problem by bringing in more potential customers only to turn them away when the quality of the product was not sufficient. Their primary concern is to find a better source.
As with many of these natural or agriculturally-based products, their is nothing that can be done if your source is not high enough quality. It is not a matter of better machinery or marketing, but one of the quality of the product source.
New Frontier is actually in a position to help this business with their true need, though. We may be able to help them hunt down a new source for their product elsewhere in China. Then, their fine machinery and our marketing can bring a better and cheaper product to a new market.
